Saturday 5th December is the UK’s eighth annual Small Business Saturday, when small business success is celebrated and consumers are encouraged to ‘shop local’ to support independent traders in their community.
It is an even more important message this year as all businesses struggle to deal with the ongoing coronavirus pandemic.
It is not all bad news though, Coronavirus lockdowns have boosted the nation’s love for UK small businesses, with 59 per cent of Brits saying they now support local businesses more than previously.
Robin McGowen, Chief Executive, Salisbury BID said: "Small Business Saturday has always been an event that shines a light on local, small companies and the amazing work they do. This year it has never been more important to shine that light bright.
"Covid-19 has been tough for businesses across Salisbury but throughout the crisis they have really shown creativity, inventiveness and tenacity. Business owners have been forced to adapt to new rules and guidance, as have we all, and support from local people has been crucial in keeping them afloat. Today serves as a reminder that our local communities are richer and more vibrant for the presence of these independents."
Research, commissioned by American Express and Small Business Saturday UK, underscores the huge role small firms have played in supporting their communities through lockdown, with many pivoting to offer people new products and services such as deliveries, takeaways and virtual consultations
This has led to a big rise in public support, with more than a third of people also saying they’ll continue their backing in the same way as they did before Covid-19, despite the recession.
“This crisis has brought home just how much small firms are at the heart of our communities," said Michelle Ovens, director of Small Business Saturday.
“They have been there for customers and shown strength, determination and agility in coping. It’s no wonder that support for Britain’s small businesses is rocketing. It’s vital we continue to support small businesses as this crisis continues, which is why we are determined to make this year’s campaign the most impactful ever.”
Small Business Saturday has grown significantly since its launch with an estimated £800m spent in small businesses across the UK on the day last year, and a record turnout of 17.6 million people choosing to shop local that day alone.
Last year the Small Business Saturday Bus Tour rolled into Salisbury, and John Glen, Member of Parliament for Salisbury, Economic Secretary to the Treasury and City Minister hopes local people will once again turn out to support the initiative:
“Every year I have been delighted to give my support to Small Business Saturday, recognising the brilliant contribution that small businesses make to the local economy here in South Wiltshire.
“This year, it is perfectly timed to coincide with coming out of lockdown and I really hope that Salisbury residents will be doing their bit to support small businesses in the run up to Christmas and beyond.”
It has been an extremely difficult year for companies everywhere, and now more than ever, it is hoped consumers will get behind our wonderful small businesses.
So, let's all join together this Saturday to celebrate all things small business and show our local businesses some love, whether it's in person or online.
Shop small, think local, get involved and spread the word far and wide! #SmallBizSatUK